Maison de colliers · Est. MMXXVI
ARGOS
Couture

Luxury, tailored for dogs.

A luxury house dedicated exclusively to handcrafted dog collars, where European craftsmanship, exceptional leather and understated elegance meet the dogs who walk beside greatness.

Handcrafted in Ubrique, Spain MMXXVI
Whippet con collar de cuero coñac junto a la piscina de una villa mediterránea
01 · Vision & Mission02 / 10
Manos de artesano cosiendo un collar de cuero en Ubrique
The atelierUbrique, Andalucía
Built on a singular purpose

One craft.
One standard.

Vision

To become the definitive luxury collar house for discerning dog owners worldwide: the reference point for canine elegance.

Mission

To craft collars that elevate dogs to the same standard of luxury as their owners, through exceptional craftsmanship, personalization and timeless design.

“Made for those who walk beside greatness.”

02 · Target Customer03 / 10
Mujer elegante paseando a su perro en la terraza de una villa de la Riviera
The clienteleRiviera, golden hour
Target customer

For those who
demand the finest

Who they are

Ages 28 to 60, household income above €120K, at home in the world's great cities. They already own the handbags, the watches, the jewellery.

What they value

Craftsmanship, exclusivity, personalization and prestige. Their dog is family, and deserves the same standard.

Where they live

Spain, France, Italy, the United Kingdom, Germany, the UAE, the United States and Singapore. The most discerning luxury markets on earth.

03 · Product Collection04 / 10
The collection

Three collars.
One standard.

04 · Personalization05 / 10
Nombre grabado en oro sobre cuero coñac
Gold foil embossingBy hand, to order
Personalization

Every collar
tells a name

Personalization is the house's most powerful signature. Every collar is made to belong to one dog, and one owner.

IBlind or foil embossing

A gold or silver foil name, or an understated blind deboss.

IIMonogram & initials

A graphical monogram or classic initials for a bespoke touch.

IIICharm & engraved tag

A leather charm or engraved tag bearing the dog's name.

05 · Craftsmanship06 / 10
Craftsmanship

Made in
Ubrique, Spain

El pueblo blanco de Ubrique al atardecer
The world's leather capitalCádiz, España

Ubrique is home to the artisans who supply the greatest luxury maisons. Every Argos collar is produced entirely by hand in this storied Andalusian town.

01

Full-grain, vegetable-tanned leather

02

Premium Italian hides

03

Brass and stainless steel hardware

04

Crystal work on Couture editions

06 · Competitive Landscape07 / 10
Competitive landscape

A category
without a leader

No brand owns the ultra-premium dog collar. The mass market sells accessories; the fashion maisons sell an afterthought.

The opportunity is a house entirely dedicated to luxury canine collars, with the positioning of Hermès, not of a pet store.

Un collar de cuero coñac sobre un pedestal de travertino
One category, ownedArgos Couture
07 · Financials08 / 10
Financials

Year one,
in numbers

€462K

Total revenue

3,000 collars sold across the three collections.

€333K

Gross profit

After €129K cost of goods sold.

72%

Gross margin

In line with luxury benchmarks of 65 to 80 percent.

3,000

Units sold

2,100 Signature · 600 Utility · 300 Couture.

08 · Strategy09 / 10
Strategy

From launch
to legacy

Argos grows deliberately: brand equity before scale, new markets only when the identity is unshakeable, exclusivity always ahead of volume.

Acuarela de una terraza mediterránea con piscina y una mujer paseando a un pomerania
Phase I

Launch

Spain and online. The atelier, the three collars, the first hundred clients.

Phase II

Establish

France, Italy and the United Kingdom. Selective wholesale, editorial presence.

Phase III

Expand

The UAE, the United States and Singapore. Corners in the great luxury retailers.

Phase IV

Legacy

The global benchmark. Limited editions, waiting lists, heritage.

09 · Long-Term Vision10 / 10
Galgo tumbado junto a la piscina de una villa mediterránea al atardecer
Long-term vision

The Hermès of
dog collars

The ambition is not to copy, but to embody the same commitment to craftsmanship, quality, exclusivity and timeless elegance. One category, one town, one standard: the global benchmark for luxury canine collars.

i.Craftsmanship ii.Exclusivity iii.Timelessness iv.Legacy
ArgosCouture
Ubrique, España · MMXXVI